How do you develop a brand identity and website for an institution with over two centuries of history, a collection of more than one million objects, and an audience spanning from early childhood to older adults, from academics to community groups?
The Cornwall Museum and Art Gallery, home to an extraordinary collection of treasures, artifacts, artworks, and photography, serves as a vital resource for understanding Cornwall — its language, identity, and cultural heritage. Operated by the Royal Institution of Cornwall, a charity founded in 1818, the museum has long championed excellence in science, art, and the world-leading industries that defined Cornwall’s legacy.
Seeking to secure the museum for the future, the museum embarked on a transformation to repair the building, reshape the visitor experience and draw in higher numbers of visitors. We took on a brief to develop a new brand identity and website that would enable the organisation to increase visibility, expand its relevance to wider audiences and build visitor numbers.
“Studio Felt are exceptional in their ability to develop visual identities that harness creativity for commercial success. This project has required engagement with a significant number of stakeholders, and the development of a brand that has relevance to a lot of different audiences. They’re a pleasure to work with.”
